Daniela Wagner has been shaping Steinberg's brand image as Marketing Director for over a decade. Working closely with Art Director Jeffrey Preuß, she creates a creative symbiosis that takes the brand's design philosophy to a new level.

Together, they developed a visual language that plays with contrasts, emphasizing the color depth of the products, while still preserving Steinberg's exclusive signature. Where restraint once dominated, Jeffrey Preuß and Daniela Wagner now focus on a deliberate tension between light and shadow, color and monochrome.

The result: a look that is both powerful and luxurious – never loud, but always present. And therein lies the new exclusivity: not in choosing one direction, but in the ability to stage opposites in such a way that they mutually reinforce each other.